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When we shop in the mall, brightly colored products always quickly catch our attention because they stand out among many products. Therefore, the use of color is of great significance for product packaging design. If the colors are used well, the product will quickly stand out. When designing product packaging, color techniques should pay attention to the following points: firstly, the relationship between color and packaging materials; The second is the comparative relationship between color and color itself. These two points are the key to color application.
When we shop in the mall, brightly colored products always quickly catch our attention because they stand out among many products. Therefore, the use of color is of great significance for product packaging design. If the colors are used well, the product will quickly stand out. When designing product packaging, color techniques should pay attention to the following points: firstly, the relationship between color and packaging materials; The second is the comparative relationship between color and color itself. These two points are the key to color application.
（1） Color and Packaging Correspondence
So, where should the reference relationship between color and packaging start? Mainly through external packaging colors, it can reveal or reflect the internal packaging items. People can basically perceive or associate the inner packaging with the outer packaging at a glance. The author has mentioned this issue multiple times in previous articles, but if we can walk into the store and have a look at the goods, many products do not reflect this kind of caring relationship. Make it difficult for consumers to think about what packaged items are from the outside to the inside. Of course, it cannot have a positive promotional effect on product sales. The normal color of the external packaging should grasp the same characteristics to varying degrees;
From the perspective of the industry, food packaging is usually expressed in the main colors of goose yellow and pink, which give people a warm and approachable feeling. Of course, many of them use green for tea, green and blue for beverages, bright red for alcohol and pastries, rose for children's food, and rose for daily cosmetics. The main colors used are mostly rose, pink white, light green, light blue, and deep coffee, highlighting the warmth and elegance. Clothing, shoes, and hats are mostly dark green, dark blue, coffee, or gray, To highlight the beauty of stability and elegance. Gift box packaging
（2） The Contrastive Relationship between Colors
Moreover, the contrast between colors. This is the most easily expressed but very difficult to grasp thing in many product packaging designs. In design, it comes from experts, and the wound effect of packaging is like spring and snow, otherwise, it's like being inferior. In Chinese calligraphy and painting, there is a common saying that is' dense and airtight, sparse and can run horses'. In fact, what it means is a comparative relationship. This contrastive relationship is very obvious and common in packaging design. The so-called comparison generally includes the following aspects: the comparison of color depth, the comparison of color lightness, the comparison of color points and surfaces, the comparison of color complexity, the comparison of elegance and vulgarity, the contrast of color use, and so on.
Because color has a special significance for product packaging design, we need to pay more attention to the selection of color when designing product packaging. If we are a little careless, the packaging effect of the product may vary greatly. A good designer must have their own unique understanding and application of color.
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