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Whether a product can have good sales performance must be tested by the market. Throughout the entire marketing process, packaging plays an extremely important role, communicating with consumers using its unique image language to influence their first emotions, and generating interest in the products it packages at the first glance. It can both promote success and lead to failure, and packaging without showcasing power will sweep consumers away. With the continuous development and improvement of China's market economy, consumers have become increasingly mature and rational, and the market has gradually revealed the characteristics of a "buyer's market". This not only increases the difficulty of product marketing, but also brings unprecedented challenges to packaging design, driving product packaging to grasp the consumer psychology of the public and develop towards a more scientific and high-level direction.
Whether a product can have good sales performance must be tested by the market. Throughout the entire marketing process, packaging plays an extremely important role, communicating with consumers using its unique image language to influence their first emotions, and generating interest in the products it packages at the first glance. It can both promote success and lead to failure, and packaging without showcasing power will sweep consumers away. With the continuous development and improvement of China's market economy, consumers have become increasingly mature and rational, and the market has gradually revealed the characteristics of a "buyer's market". This not only increases the difficulty of product marketing, but also brings unprecedented challenges to packaging design, driving product packaging to grasp the consumer psychology of the public and develop towards a more scientific and high-level direction.
Packaging has become the main behavior of market sales in actual commercial activities, and inevitably has a close relationship with the psychological activities of consumers. As a packaging designer, if they do not understand consumer psychology, they will fall into blindness. How to attract consumers' attention, and how to further stimulate their interest and induce them to take the ultimate purchasing behavior, all of which must involve knowledge of consumer psychology. Therefore, studying consumer psychology and changes is an important component of packaging design. Only by mastering and reasonably applying the laws of consumer psychology can we effectively improve design quality, increase product added value, and improve sales efficiency.
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